Get better customers.
Not more — you're flat out already. The Re-Aim points your business at the ones who pay on time, value the work, and tell their mates.
Every business that ever got big could finish one sentence. Watch it fill in for them — then try it on yours.
We do running shoes for serious runners who are sick of trainers that fall apart at mile ten, and we win because ours are built by an actual track coach.
The Re-Aim finishes that sentence for your business — one call, five working days, and evidence behind every blank.
Book your Re-Aim call£295 for the first five founding clients · £495 after that
These dots represent your customers.
Every job, every caller, every quote — good and bad, all mixed in together.
Some customers are gold.
Pay on time. Easy jobs. Five-star reviews. Tell their mates. From the outside, they look like all the rest.
And some of them are hard work.
We separate the gold.
The Re-Aim digs out your best customers — and works out exactly what they have in common.
Then we find you more of them.
Your website, your Google profile, your quotes — re-aimed at the customers worth having.
Aiming isn't sacrifice. It's leverage.
You don't lose access to the rest. You just finally get to choose.
One decision, made with evidence instead of vibes.
Not a 40-page report nobody reads. Four things, each one usable the day it lands.
The Verdict
The one customer and one lead service to build around — and just as important, what to stop chasing. Your sentence, finished, with every blank backed by evidence.
The Evidence
Why it's right: your own numbers (what actually pays per hour, not what feels busy), proof of real local demand, and a gap your competitors are leaving open.
The Language Sheet
Your customers' pain in their own words — mined from real local reviews and forums. What people complain about with your competitors becomes the copy that wins them to you.
The Action List
What your homepage, Google profile and quotes should say now — in priority order, specific enough to do the same week.
One call from you. The digging is ours.
No forms, no homework. You talk about your business for twenty minutes — the part you already know better than anyone — and the evidence work happens on our side.
Seven questions
Which jobs made you the most money for the least hassle? Which customers paid without quibbling? Which jobs do you dread? Twenty minutes — and you'll say things about your business nobody has ever asked you.
AI does the legwork
Our systems mine real local search demand, your competitors' weak spots, and what their unhappy customers actually say in reviews and forums. Your gut gets tested against evidence.
The answer, in writing
Where the evidence and your gut agree, you get confirmation. Where they don't, the evidence overrules — that's what you're paying for versus guessing.
We ran it on our own business first.
Ascent Exteriors is our exterior-cleaning business in Essex — windows, gutters, 104 customers. We put it through the full Re-Aim before asking anyone else to.
“We clear gutters for property-proud owners of detached village homes — people sick of trades that don't turn up — and we win because one named local bloke texts the night before, turns up on the day, and sends before-and-after photos to prove it.”
The owner's gut said gutters. The numbers agreed — but the diagnostic found two things gut couldn't see: where the review moat actually was (and where it wasn't), and that the dreaded jobs weren't a character flaw, they were a pricing signal.
That's the test of a Re-Aim: if it only tells you what you already know, it failed. It has to prove the part you knew — and find the part you didn't.
I've been the unaimed business.
Years before any of this, I ran a viking clothing brand. Decent products, real effort, proper money spent. It never got going — and at the time I blamed everything except the actual problem.
It took me years to see it: I could not have finished the sentence. Who exactly was it for? What were they sick of? Why us? I had an identity instead of an aim, and an identity doesn't tell you what to build, who to talk to, or what to say. Nobody ever made me choose — so I didn't.
That's why the Re-Aim exists, and why it's the first thing we sell, not an upsell at the end. Everything else a business does — its website, its marketing, its prices, its follow-up — inherits from this one decision. Get it wrong, or never make it, and everything downstream is aimed at nothing.
The Re-Aim
Fixed price. Verdict in 5 working days from your call.
- The Verdict — your sentence finished, plus what to stop chasing
- The Evidence — your numbers, local demand, the competitor gap
- The Language Sheet — your customers' pain in their own words
- The Action List — what your website, Google profile and quotes should say now
Honest small print: if the evidence says you're already aimed right, the verdict will say so — proof you're right is worth having too. And if we look at your business and genuinely can't help, we'll tell you before you pay, not after.